After a messy, tiring and frustrating experience maintaining the cleanliness of her own son’s circumcision wound, a young mother invented the Circure wound dressing. This multilayer, Vaseline impregnated bandage takes the mess away from the process and speeds up diaper changes. It’s so simple new dads can easily help with the 3am diaper change in the first weeks after the procedure.

In the past, new parents were sent home with a wad of gauze, a tube of jelly and a wound cleaning instruction sheet. Anyone who knows about squirming babies and diaper changes can attest to the mess of adding petroleum jelly to that endeavor. Caroline Bradford was so frustrated by the third sleepless night that she decided to create a product, submit it for patenting, and start a company to manufacture, distribute, and sell those bandages to other frustrated moms and dads.

Bradford says: “The inspiration came out of the frustration of having to spread the petroleum jelly on gauze that was already starting to unravel and trying to diaper him all while my hands were a sticky mess. Not to mention his squirming around at the same time. I just knew I could invent something better.”

Most circumcisions in the U.S. occur while the newborn boy is still at the hospital or shortly thereafter. This first week is stressful enough for new parents. Adding the need to make sure the wound stays clean and heals quickly inside the diaper makes for many sleepless hours for mom and dad. Studies have shown that at least 30 diaper changes are needed in those first few days.

Each box of Circure bandages contains 30 ready-to-use wound care applications. When a diaper change is needed the parents remove the diaper, clean the area and wrap the pre-lubricated nonwoven gauze pad around the wound. There’s no adhesive to rip off and no strings to get caught. The fresh diaper holds everything in place.